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The Week: DM Reviews - Labour calls review of DM.(direct marketing)(Labour Party)(Brief article)

Campaign

| October 03, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The Labour Party has called a review of its direct marketing account, following the Tories' decision to review DM last week (Campaign, 26 September).

The Party has already approached several agencies with a brief that is understood to include on- and offline communications. Labour spent ...

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