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M&C Saatchi has been appointed to handle the pounds 12 million UK advertising account for Hyundai without a pitch.
The agency will also work on some as-yet-unspecified pan-European campaigns, which will be allocated on a project basis. It has handled one-off projects for the brand in Europe in the past.
The agency will partner Innocean, Hyundai's in-house agency on the account, working on creative, planning and ...