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HiPP shakes up DM to boost awareness.(direct marketing)(Brief article)
HiPP, the organic baby-food brand, is on the hunt for an agency to handle its direct marketing account.
The company is looking for an agency with experience of working in the health-food sector. The review is being handled by the AAR.
The brand does not currently work with a marketing agency, but is thought to have called the pitch to raise awareness of its product range in a rapidly expanding market.
A number of organic baby-food companies have been set up in recent years, including Plum Baby and Little Dish, as parents become increasingly keen to feed ...
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