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New Covent Garden Food Co hires The Brooklyn Brothers.(Brief article)
The New Covent Garden Food Co has appointed The Brooklyn Brothers to handle its advertising account, after a pitch against undisclosed agencies.
The incumbent, Hooper Galton, which won the account in 2002, was not asked to repitch.
The Brooklyn Brothers will be briefed to create a multimedia campaign, including TV, to promote the company's existing range of soups, as well as varieties set to be launched in early 2009.
The brand's only previous TV campaign was a set of idents promoting its sponsorship of ITV's Britain's Best ...
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