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Digital shops vie for VisitBritain brief.(VisitBritain)(Brief article)
VisitBritain is approaching digital agencies with a brief to build and refresh more than 50 websites around the globe in the run-up to London's 2012 Olympics.
The organisation is looking to rebrand all of the sites under one common recognisable theme. The account also covers websites for Enjoy England, the domestic tourism arm of VisitBritain.
Agencies have already received the briefing, but the pitches have yet to take place. They are expected to begin in the following two weeks.
The move is being made as VisitBritain continues to invest heavily in digital in a bid to bring more advertisers and tourists to the UK market in the face of funding cuts enforced by the Department for Culture, Media and Sport.
In November last year, the DCMS announced that it would be slashing VisitBritain's funding ...
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