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Govt slams Tory ad plans.(government)(advertising)(Brief article)

Campaign

| October 03, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Labour claims Tories' adspend plan will hit high-profile public health campaigns.

Labour has warned that vital government campaigns will be scrapped under controversial Conservative Party plans to slash the Whitehall advertising budget.

The two main parties clashed after the Tories announced they would cap the budget of COI if they win power. The party claimed it could save taxpayers pounds 230 million a year by returning spending to the level it was at when Labour came to office in 1997.

Labour accused the Tories of getting their sums wrong and producing a 'back of an envelope' policy as they scrabbled around for 'bogus savings'.

At the Tory conference in Birmingham, the Shadow Chancellor, George Osborne, promised a squeeze on Whitehall spending on ads, and the use of consultants to allow a two-year freeze on Council Tax bills if local authorities keep their planned rises ...

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