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MG OMD wins Eidos' pounds 3m media brief.(Manning Gottlieb OMD )(Brief article)
Eidos, the company behind the Lara Croft: Tomb Raider video games, has appointed Manning Gottlieb OMD to handle its pounds 3 million UK media business.
InvENTS, the agency's specialist entertainment division, will handle the account. It won the business after Eidos called a pitch following MPG's decision to resign the account (Campaign, 2 June).
The first work from the agency will involve the launch of the next Tomb Raider game, Tomb Raider: Underworld. Other successful game franchises owned by Eidos include Hitman, Championship Manager, Kane & Lynch and Just Cause. In April, the Advertising Standards Authority upheld complaints against four ads for the Kane & Lynch game and ruled that they should be withdrawn.
Jon Brooke, the head of UK marketing ...
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