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Cancer charity hunts digital shop for wide-ranging role.(Cancer Research UK )(Brief article)

Campaign

| October 03, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Cancer Research UK is on the hunt for a digital agency to handle its digital ad account.

The charity plans to draw up a shortlist of 11 agencies to pitch Agencies have been asked to supply evidence of relevant experience, including any previous not-for-profit online advertising.

The successful agency will be appointed to help deliver a range of campaigns for the charity, which will include online advertising and e-mail marketing, encouraging people to donate to the charity.

Previously, the cancer charity has worked with digital agencies on a project-by-project basis, but it is understood that the ...

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