AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Lexus, the car manufacturer, has hired Trinity Communications to work on planning across its pounds 17 million media spend.
The media planning agency will provide strategy on media channel use and targeting new customers. ZenithOptimedia is retained as Lexus' media agency, but Trinity will work alongside it on bringing together its communications across digital, brand and DM.
Trinity is also expected to work with Lexus' wider roster of agencies, including Kitcatt Nohr and the data management agency Fuel.
Matt Button, the CRM and database manager of Lexus, said: 'We appointed Trinity because of its proposition of ...