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Dentsu calls time on CDP.
Iconic CDP name disappears after 48 years as Japanese parent plots UK assault.
Dentsu, the Japanese communications giant, is to rebrand its London agency and kill off CDP, once the most famous agency in Britain, as part of a bid to become a major player in the UK advertising market.
Now the Collett Dickenson Pearce name will disappear completely when cdptravissully is rechristened Dentsu London at the beginning of next year.
The decision coincides with the hiring of Fallon's Andy Lockley to take charge of the agency's creative department. Lockley succeeds Jonathan Drapes, who is returning to his native Australia to complete his second novel.
The London initiative is part of a wider plan by Dentsu to boost its profile in the global market, including rebranding its offices in the US and Europe. ...
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