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Vodafone rethinks global digital roster.(Vodafone Group PLC)(Brief article)
Vodafone is reviewing its global digital advertising account in a bid to expand the number of agencies on its roster.
The review is understood to be at an early stage, and is being led by Patrick Jubb, Vodafone's head of global communications.
The company currently uses Dare for the majority of its global digital advertising campaigns, although the relationship is not retained. Dare's position as Vodafone UK's digital advertising agency is unaffected.
Vodafone's global communications projects tend to focus on its high-profile international sponsorship deals, such ...
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