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MySpace denies snub to indies.
War of words over indie inclusion
By Ben Cardew
MySpace has upped the ante in its row with indie rights organisation Merlin, claiming it is "a gross misstatement" to say that indie labels will not be included on its new MySpace Music service.
MySpace Music launched in the US last Thursday, offering MP3 downloads, supported by Amazon MP3, ringtone sales and ad-supported audio streaming, with McDonalds, Sony Pictures and Toyota signed up to advertise.
At launch, all four major labels - including last-minute addition EMI - had signed up, as had aggregator The Orchard. However, most of the world's indie labels, represented by Merlin, are not on board.
Despite Merlin's talks with MySpace back in April, they have yet to agree a deal. Last week Merlin CEO Charles Caldas, who criticised MySpace for moving ahead without indies, was unaware of MySpace's intention to launch the service.
However, MySpace UK country manager Anthony Lukom counters Caldas' contention that indie labels have been shunned by MySpace. He says, "It is a gross misstatement to say that we don't care about indies or they won't be included. We have done a deal with The Orchard [which represents such labels as Fierce Panda and Mr. Bongo] and we want everyone to participate in this."
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