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Sony rolls out digital music service.
SONY ERICSSON is to release a range of new music phones, in early 2009 to promote the European rollout of its PlayNow Plus unlimited download service.
The handset manufacturer last week confirmed that it is launching a Nokia Comes With Music-style download service in Sweden in the fourth quarter of this year, followed by a European roll out in early 2009.
Consumers who sign up to the service will receive a Sony Ericsson phone pre-loaded with 1,000 "of the most recent popular local and global digital songs", together with "all-you-can-eat" unlimited access to millions of music tracks.
Unlike the Nokia service, which has yet to sign a deal with EMI, Sony Ericsson has all four majors on board, as well as a number of leading independents. In addition, the PlayNow Plus contract will cover all data costs from downloading tracks, while all downloads will be in the EAAC... format, which the company says will guarantee fast download speeds - just eight seconds a track at its fastest.
At the end of the contract, under a function dubbed "Keep Your Favourites", customers will be able to keep a number of their "most- played" music tracks as DRM-free MP3s, 300 tracks for an 18-month contract, 200 for 12-month and 100 for six.
PlayNow Plus is powered by British music technology company Omnifone, whose CEO Rob Lewis explains that Sony ...
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