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Front runner in the back office. (company profile of Advent Software Inc.)(Company Profile)

San Francisco Business Times

| July 26, 1996 | Levine, Daniel S. | COPYRIGHT 1987 San Francisco Business Times, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Advent Software pulls investment record-keeping into information age

When Stephanie DiMarco began her career at the money management firm Marin Cole Financial Group, she was amazed by the company's record-keeping system. It was manual.

She convinced management to purchase a minicomputer for $30,000 and brought in a consultant to program the machine to be used to track all of the account records.

About that time, IBM came out with its personal computer. It offered twice the storage of the firm's new minicomputer at one-sixth the price. Unable to stop thinking about the implications of the PC for the money management business, then 25-year-old DiMarco decided …

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