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Toolbox: Starting off well with a new client, viral video tips, more.
Client service
How do I begin a relationship with a new client who is jaded from working with another agency?
As the incoming agency, you'll need to immediately address the poor work of the previous firm, advises Michael Olguin, president of Formula. That starts by asking the right questions.
'It is critical to find out specifically what did and did not work during the company's previous agency relationship,' he adds. 'This will help you set a better course while allaying any concerns the client may have.'
Next, show results right away. If team members are known for their dynamic writing, established contacts with top-tier media, and out-of-the-box thinking, start pitching immediately for short-term victories.
'It's essential to establish realistic expectations,' Olguin says. 'Any client-agency relationship will fail if there is a disconnect between expectations and results.' Taking the time to align these at the start will ensure that both parties share and enjoy their success.
Viral videos
- Using sound bites.(the inside story)
- Magazine article from: EventDV Ehrhart, Ken September 1, 2005 700+ words
...talk about the how: how to use the sound bites you've gotten to keep the viewers...couple's wedding experience. The sound bites you collect are really the story of...There are a great many ways to use the sound bites you've collected. Storytelling is...
- Hot New Hasbro Sound Bites Arrives in Minneapolis; Revolutionary Toy-Candy Lets...
- Press release article from: Business Wire June 8, 1998 700+ words
...the first in the nation to experience Sound Bites(TM), the toy-candy treat that...national roll out of its amazing new Sound Bites, the toy-candy sensation that took...at toy stores earlier this spring. Sound Bites debuted in the inventor's home town...
- Hot New Hasbro Sound Bites Arrives in New York; - Revolutionary Toy-Candy Lets...
- Press release article from: Business Wire June 8, 1998 700+ words
...the first in the nation to experience Sound Bites(TM), the toy-candy treat that...national roll out of its amazing new Sound Bites, the innovative toy-candy sensation...at toy stores earlier this spring. Sound Bites debuted in the inventor's home town...
- Hasbro's Hot New Sound Bites Launches Nationwide and Internationally; A No. 1...
- Press release article from: Business Wire August 21, 1998 700+ words
...debut in five U.S. test markets, Sound Bites(TM), the toy-candy sensation that...store shelves nationwide next week. Sound Bites is poised to become the new global toy...innovation. They will be distributing Sound Bites in Japan next month under the name Silent...
- Hasbro's Sound Bites Plays Music via Lollipop.
- Newspaper article from: Knight Ridder/Tribune Business News February 12, 1998 700+ words
...annual American International Toy Fair, Sound Bites is a lollipop holder that plays melodies...this way: Insert a lollipop into the Sound Bites holder. Then bite down on the lollipop...industry analyst seemed to be impressed by Sound Bites. "It's rare to find a truly original...
- The Taste of Success...Furby Maker Takes Over Sound Bites.
- Press release article from: Business Wire June 17, 1999 700+ words
...announced a major partnership with Sound Bites, the no. 1 selling toy candy in America...Tiger will co-develop and market the Sound Bites brand as it expands into new cutting...inside your head. Like the original Sound Bites, Pop Radio sends safe sound vibrations...
- Sound Bites Soon To Act As FM Radio.
- Magazine article from: Professional Candy Buyer March 1, 1999 700+ words
...CAP CANDY/ODDZON is extending its Sound Bites with six new sound producing chips. When placed in the mouth, Sound Bites lollipop holders transmit sound to the ear through vibrations. Pop Radio Sound Bites can turn your head into a real FM radio...
- Adios, Sound Bites & Fat Cats.(Jonathan Alter; BETWEEN THE LINES)(Barack...
- Magazine article from: Newsweek Alter, Jonathan April 28, 2008 700+ words
...a huge change this year. The era of sound bites and fat cats may be coming to a close...contained no eight- to 15-second sound bites to counteract the Rev. Jeremiah Wright...took great care to make sure that no sound bites were included. In other words, they...
- Biz sound bites can be potent tool to deliver info.(News)
- Magazine article from: Crain's Cleveland Business Dieken, Connie October 18, 2004 700+ words
Byline: Connie Dieken Sound bites get a bad rap. They're known as glib one...Cleveland provided a reality check on the power of sound bites to boost your business performance. Sound bites are words that stick, like bugs on neon. They...
- Getting bit.(THE RESEARCH REPORT)(sound bites)
- Magazine article from: Columbia Journalism Review Schudson, Michael Haas, Danielle May 1, 2008 700+ words
...discourse has two new reasons to worry: sound bites are getting shorter and video reels...Since 1992, say Bucy and Grabe, sound bites have been further compressed into eight...candidates) now take up more airtime than sound bites in campaign coverage. But do the details...
Source: HighBeam Research, Toolbox: Starting off well with a new client, viral video tips, more.