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THIS WEEK EXTRA.(NEWS)
ASTON REVIVES LAGONDA
Aston Martin plans to revive the Lagonda brand to build luxury cars.
"We have now investigated and concluded that the revival of the Lagonda brand would allow us to develop cars which can have a different character than a sports car, and therefore offer a perfect synergy, Aston Martin CEO Ulrich Bez said in a statement.
Aston intends to unveil a Lagonda concept next year, with an eye toward starting production in 2012. With recent reports that Aston has been talking with Daimler about shared projects, it is possible that Lagonda cars could make use of components or technology from Maybach or Mercedes-Benz.
The Lagonda badge was last seen on radically styled luxury sedans from 1978 through 1989.
ONE-HIT WONDERS? ...
- Aston Martin Celebrates Its Growth.
- Press release article from: PR Newswire August 13, 2004 700+ words
...Aug. 13 /PRNewswire/ -- The Aston Martin Celebration Weekend is inspired by the...body, sales and product offerings. Aston Martin is hosting some of their most loyal...produced will be gathered for all to see. Aston Martin's global dealer network is set to...
- THE ASTON MARTIN DB7 VOLANTE: THE FIRST MAJOR NEW CAR INTRODUCTION OF 1996
- Press release article from: PR Newswire January 3, 1996 700+ words
...dramatic convertible derivative of the Aston Martin DB7 -- the first major new car introduction...Shows on January 6. To be known as the Aston Martin DB7 Volante this most elegant and sophisticated...flowing lines and proportions of the Aston Martin DB7 Coupe which, in December ...
- Hella Provides Aston Martin Racing with Xenon Headlights.
- Press release article from: Business Wire June 18, 2009 700+ words
PLYMOUTH, Mich. -- Aston Martin Racing will equip all of its cars...believe our new partnership with Aston Martin will clearly demonstrate the endurance...Hella Corporate Center USA. "Aston Martin's use of Hella headlights in...
- Aston Martin Announces New Dealership in Austin, Texas.
- Press release article from: Business Wire March 13, 2009 700+ words
IRVINE, Calif. -- Aston Martin North America, in partnership...announce the appointment of an Aston Martin franchised dealership in Austin...Texas and across North America. Aston Martin of Austin will be the 36th Aston...
- Global Participation At Bonhams 10th Aston Martin Works Sale Drives GBP3m...
- Press release article from: M2 Presswire May 11, 2009 700+ words
...Global Participation At Bonhams 10th Aston Martin Works Sale Drives GBP3m Result(C...auction of distinguished motor cars at the Aston Martin Works Service facility in Newport Pagnell...car on the day was lot 340, a 1965 Aston Martin DB5 4.2 litre saloon which was estimated...
- Aston Martin Selects Premier Financial Services as Exclusive Lease Company.
- Press release article from: PR Newswire May 6, 2008 700+ words
Strategic Alliance Provides Aston Martin Dealers a More Effective Lease...British sports car manufacturer Aston Martin, North America to provide a leasing...more effective leasing option for Aston Martin enthusiasts. "We have created...
- Aston Martin's Rapide response to recession.(Business)
- Newspaper article from: The Birmingham Post (England) September 16, 2009 700+ words
...JON GRIFFIN Midland luxury car firm Aston Martin has blown away the recession blues with...off the fourdoor Rapide, the first Aston Martin to be built outside Britain, at the...in the melting pot. This comes after Aston Martin workers returned to a full working week...
- Aston Martin's new coupe a sellout.
- Newspaper article from: Chicago Tribune (Chicago, IL) June 18, 2004 700+ words
...others ponder whether to buy an Aston Martin DB9 coupe starting at $155...than a little irony in having an Aston Martin sold out for the first time. "If Ford Motor Co. hadn't acquired Aston Martin in 1987, we wouldn't be having...
Source: HighBeam Research, THIS WEEK EXTRA.(NEWS)