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Close-Up: 24 hours with ... Richard Madden, Kitcatt Nohr Alexander Shaw.

Campaign

| September 05, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright
 
Name: Richard Madden 
Job: Planning director, Kitcatt Nohr Alexander Shaw 
Professional mission: Make the complex simple 
Personal mantra: What would Columbo do? 

8.10am Download a deck produced overnight by our data analysis team in Singapore. Feel irrationally guilty that someone has done a day's work while I'm still in my PJs.

8.12am Attempt to compensate for guilt by sending flurry of unnecessary e-mails. While still in my PJs.

9.50am Arrive at work. Make another pot of coffee. Waitrose own-label Fairtrade this time. Wonder why my hands shake so much.

10.00am Attempt to brief Paul Kitcatt on a John Lewis campaign. He disagrees with my use of a William Morris quotation in the support section. We argue for a pleasant half hour or so. Then I go away to rewrite the brief.

11.00am Another planner pulls me into a Britannia meeting. Confusion reigns. I remember why two planners on an account is one too many.

12.30pm To Soho for lunch with ...

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