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Word has it that the real battle for the global Stella Artois account is going to be fought overseas.
Publicis and Euro RSCG are focusing their attention on the US and Asia markets as Mother has got the advantage in London. The InBev brand is not hanging about, though. It held a briefing session last week, in which representatives from all three agencies were present and will see the final pitches on 22 and 23 September.
We hear that ITV has delayed its pitch conversations for the live ad, which is scheduled to be aired during the Brit Awards. Rumours on the street claim that some agencies were unclear that their clients would have to pay for the spot. Duh! ITV's not exactly in a position to dole out free airtime.
If ...