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The Work: New Campaigns - The World.(JWT Vietnam)(MediaCom)(Steimatzky)(Shalmor Avnon Amichay)(briefs)
DR PEPPER - DRINK IT SLOW - US CREDITS Project: Drink it slow Client: Jaxie Alt, marketing director, Dr Pepper Brief: Promote Dr Pepper by emphasising the best way to enjoy its flavours Creative agency: Deutsch Los Angeles Writer: Rob Goldenberg Art director: John Davis Media agency: Initiative Media planner: Jennifer Nyhan Production company: Prettybird Director: Paul Hunter Editor: Lucas Eskin Post-production: Mad River Post Audio Post-production: Critical Mass, Eleven Sound Exposure: National TV
Julius Erving - the US basketball legend known as Dr J -and the actor Kelsey Grammer - aka TV's Dr Frasier Crane - are among the famous names assuring people watching the latest Dr Pepper advertising: 'Trust me, I'm a doctor.'
All the stars are being lined up to reinforce a claim by the drink's manufacturer, Dr Pepper Snapple Group, that scientific research proves that, because there are 23 flavours in Dr Pepper, it tastes best when drunk slowly.
'Most great soft-drink advertising is not usually associated with scientific research,' Eric Hirshberg, the chief creative officer of Deutsch Los Angeles, which produced the campaign, said.
In the first spot, Erving, 58, the fifth-highest scorer in US professional basketball history, demonstrates his prowess by flicking an ice cube into a glass several feet away.
REDD'S - DARK SECRETS - VIETNAM CREDITS Project: Dark secrets Client: SABMiller Brief: Promote Redd's to Vietnam's new generation of women Creative agency: JWT Vietnam Writers: Ompong Remigio, Ali Shabaz Art directors: Vancelee Teng, Ha Do, Ho Hoang Quy Planners: Chris Von Selle, Tran Thanh Phong Media agency: MediaCom Photographer: Pro Eye Studio Illustrators: Ha Do, Pham Tuan Minh Exposure: National newspapers, magazines
Redd's, the lemon-flavoured beer brewed by SABMiller, is targeting Vietnam's emerging female generation, and breaking free of the country's traditions with an irreverent and controversial print campaign.
- Dr. Pepper/Seven-Up Companies Inc. announces promotions; Alber named chairman...
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...awareness, advertising awareness and usage, Dr Pepper management and bottlers attending the...2001. Through August 2000, U.S. Dr Pepper volume was up 2.3 percent, significantly...carbonated soft drinks as a whole. "Dr Pepper performance in ACNielsen monitored channels...
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...ANTONIO, Sept. 19 /PRNewswire/ -- Dr Pepper Company today announced the soft drink...circuit in 1998. The agreement between Dr Pepper and Washington Erving Motorsports marks...years. The announcement came at the Dr Pepper Company annual bottlers meeting in San...
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...Texas, April 27 /PRNewswire-FirstCall/ -- Dr Pepper Snapple Group, Inc. today announced it has reached...McDonald's USA that will expand availability of Dr Pepper and Diet Dr Pepper in its U.S. restaurants. Dr Pepper, which...
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New Dr Pepper StarBar Provides Ultimate Game Day Experience...Texas, Sept. 18 /PRNewswire/ -- Dr Pepper will raise the bar in ultimate game day...experiences this football season with the new Dr Pepper StarBar at Cowboys Stadium. Thanks to...
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- Press release article from: PR Newswire November 21, 2005 700+ words
...will be on hand to help fans prepare for Dr Pepper's $1 million dollar toss competitions...Texas, Nov. 21 /PRNewswire/ -- Dr Pepper, a leading brand in the beverage portfolio...compete for up to $1 million in the Dr Pepper Football Championship Challenge. The...