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The Work: New Campaigns - UK.(Metropolitan Police)(briefs)

Campaign

| September 05, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

 
METROPOLITAN POLICE - ANTI-KNIFE CRIME 
CREDITS 
Project: Anti-knife crime 
Client: Kirsten Ross, campaign manager, Metropolitan Police Service 
Brief: Communicate the severe and wide-reaching consequences of carrying 
and using a knife 
Creative agency: Miles Calcraft Briginshaw Duffy 
Writer: Nick Bird 
Art director: Lee Smith 
Planner: Andy Nairn 
Media agency: MediaCom 
Media planner: Duncan Snowden 
Production company: Moxie Pictures 
Director: James Griffiths 
Editor: Art Jones, Speade 
Post-production: The Mill 
Audio Post-production: Wave 
Exposure: Music TV, Kiss and Choice radio stations, youth online, school 
posters, flyers, London ambient events

Miles ...

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