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The World: Beijing - Tencent calls creative pitch to keep grip on market.(Brief article)

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| September 05, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Tencent, the host of one of China's largest online portals, has called a creative pitch to defend its market dominance, after several competitors put in strong showings during the Olympic Games.

Tencent, whose instant messaging product, QQ, holds more than 288 million active accounts, is looking for a long-term creative agency to be the company's communication partner. OgilvyOne, ...

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