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The World: Seattle - Amazon appoints Doner to reinvigorate brand.(Brief article)
Amazon has appointed Doner, the Michigan-based independent agency, to help develop new ways to market the e-commerce brand.
Amazon, which spent around dollars 25 million on US-measured media in 2007, has also approached agencies regarding new ideas for Kindle, the brand's wireless-reader device.
Amazon has done little in ...
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