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The Week: Best of the blogs - How planning reached 40.
Only planners would have spent the summer celebrating their 40th birthday. The Johnny-come-lately of the advertising world has always felt the need to prove its contribution and celebrate its survival.
As indulgent as it may have seemed, this bout of navel-gazing gives us a clue why planning has survived. Like anyone wrestling with a mid-life crisis, the greatest thing that planners fear is losing the youthful exuberance of the discipline and settling down with a pipe and slippers to a life of predictability.
The truth is, becoming part of the agency furniture is not just the greatest testament to planning's success, it is also its greatest threat. Planning has prospered for one reason alone: we are utterly ...
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