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Vizeum nets Kerry Foods.(Brief article)
Food company consolidates pounds 13m UK and Ireland media into Vizeum after pitch.
Kerry Foods has consolidated its pounds 13 million media planning and buying account for the UK and Ireland into Vizeum.
The agency was appointed after a pitch, held through the AAR, against Universal McCann and Starcom MediaVest Group, the other incumbents on the business.
Kerry Foods called the pitch in May in an attempt to consolidate the business into one agency. The UK business was previously split between Universal and Vizeum, with Universal handling brands including Mattessons, Wall's and Richmond sausages and Vizeum working on the Cheestrings account. Starcom previously handled the business in Ireland.
Vizeum is also now expected to work on planning and buying in other European markets where product ...
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