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EU calls for the removal of gender stereotypes in ads.(European Union)(Brief article)

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| September 05, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The European Parliament is calling on member states to tackle the issue of gender stereotypes in advertising by introducing public information campaigns.

An EU report, drafted by the Women's Rights Committee, was adopted by a large majority in the European Parliament this week and pushes for education initiatives to be introduced to 'combat the structurally embedded stereotype images of women and men we find all around us'.

The report argues that gender stereotypes are used in advertising to the 'financial gain of big business' ...

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