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The European Parliament is calling on member states to tackle the issue of gender stereotypes in advertising by introducing public information campaigns.
An EU report, drafted by the Women's Rights Committee, was adopted by a large majority in the European Parliament this week and pushes for education initiatives to be introduced to 'combat the structurally embedded stereotype images of women and men we find all around us'.
The report argues that gender stereotypes are used in advertising to the 'financial gain of big business' ...