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EGS lands planning account for Which?
Which?, the consumer watchdog group, has appointed Edwards Groom Saunders to handle its communications planning account.
The appointment will see the agency provide planning input on the pounds 2 million Which? business, as the consumer guide gears up for a test of new advertising activity on major TV channels, including ITV and Channel 4, and across print media.
Mike Colling & Company will continue to handle media buying for Which?, with an initial test campaign expected to run in Scotland to ...
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