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British Gas is funding a new children's show on ITV's CiTV channel in a bid to boost its green credentials.
Starting this autumn, Green Up Your Life will air as a series of ten five-minute shows which will feature children accepting challenges related to the environment, such as recycling and water saving.
British Gas will use the programme to support its Generation Green initiative, a schools and community programme aimed at increasing environmental awareness among pupils and parents.
Green Up Your Life, which is produced by Initial and will feature teams of children competing to be crowned champion 'eco ranger', will be supported by sponsorship idents created by CHI & Partners, and will feature online content on citv.co.uk, itv.com and popcorn.co.uk. A Generation Green game has also been developed to run on the ...