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MCBD scoops Euro Subaru launch brief.(Miles Calcraft Briginshaw Duffy )(Brief article)

Campaign

| September 05, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Miles Calcraft Briginshaw Duffy has won a pan-European brief for Subaru after a three-way pitch against undisclosed roster agencies.

The agency will develop a campaign to promote the launch of the diesel variant of Subaru's new Forester sports utility vehicle. The campaign will run across TV, print and point of sale, and will be used in 15 markets across Europe.

MCBD won the pounds 7 million UK Subaru account in 2005 after a pitch against Mother, Walsh Trott Chick Smith and the 14-year incumbent, Palmer Hargreaves Wallis Tomlinson.

It regularly competes with fellow Subaru roster agencies for ...

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