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Miles Calcraft Briginshaw Duffy has won a pan-European brief for Subaru after a three-way pitch against undisclosed roster agencies.
The agency will develop a campaign to promote the launch of the diesel variant of Subaru's new Forester sports utility vehicle. The campaign will run across TV, print and point of sale, and will be used in 15 markets across Europe.
MCBD won the pounds 7 million UK Subaru account in 2005 after a pitch against Mother, Walsh Trott Chick Smith and the 14-year incumbent, Palmer Hargreaves Wallis Tomlinson.
It regularly competes with fellow Subaru roster agencies for ...