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WCRS wins Sky Movies after three-way pitch.(British Sky Broadcasting Group PLC. Sky Movies)(Brief article)
WCRS has won a brief to create advertising for Sky Movies, after a pitch against The Red Brick Road and Sky's in-house creative agency.
The win will strengthen WCRS's position on the Sky roster, which it joined in December 2006, after landing the pounds 75 million corporate branding account following a contest against Grey.
There is currently no incumbent agency on the Sky Movies business. The TV network has chosen instead to appoint agencies from its roster on a project-by-project basis.
The Red Brick Road was appointed to handle advertising for the Sky Networks channels, which include Sky One, Sky Two, Sky News and Sky Box Office, in July last year. It is now only retained on the Sky One account.
Last year, WCRS produced a one-off ad reminding consumers that ...
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