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<a href="http://www.accessmylibrary.com/article-1G1-184467713/agencies-line-up-ing.html" title="Facts and information about Agencies line up for ING's pounds 4m DM task.(ING Direct)(direct marketing )(Brief article)">Agencies line up for ING's pounds 4m DM task.(ING Direct)(direct marketing )(Brief article)</a>
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Agencies line up for ING's pounds 4m DM task.(ING Direct)(direct marketing )(Brief article)
ING Direct, the online savings bank, has called a review of its pounds 4 million UK direct marketing account.
It's thought that the Dutch financial company is keen to raise its profile in the UK, with the intention of matching the status it holds across main- land Europe.
The pitch, which is being run through the AAR, comes five years after the incumbent agency, Targetbase Claydon Heeley (then Claydon Heeley Jones Mason), was awarded the account. The agency will repitch for the business.
The direct marketing review follows a number of changes to the bank's advertising roster. It called a pitch for its media account in June 2006, appointing PHD to the business. At the beginning of ...
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