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Innocent calls off ad pitch ... yet again.(Brief article)
Innocent has scrapped the third pitch for its pounds 4 million advertising brief in 15 months and is bringing the business in-house.
Fallon, 4Creative, Rainey Kelly Campbell Roalfe/Y&R and The Brooklyn Brothers were shortlisted to pitch for the business. All four had attended meetings with the client and presented concepts.
However, agencies were told this week that Innocent had decided not to pursue any of the routes and would develop its own ideas in-house.
A spokeswoman for Innocent defended the move, stating that all ...
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