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Burns heads for New York as rumours circulate that JWT is planning a merger with RMG Connect.
Alison Burns, the chief executive of JWT London, is leaving her post to take a senior client services role in the agency's New York office.
JWT is already interviewing for a replacement, and sources say the new chief executive's role could run across JWT and RMG Connect, the direct marketing agency that it took full ownership of last month (Campaign, 14 August).
The network is understood to be considering a full global merger of the two businesses. Such a merger could involve JWT being rebranded, with one name in the frame understood to be JWTi.
Burns will become the global client services director for JWT, working on business including Diageo, Johnson & Johnson, Kimberly-Clark and Nestle.
Her move to New York has been rumoured for weeks, but the agency has repeatedly denied that she was leaving JWT London.
She is expected to remain in her UK role until the first quarter of 2009, but Burns admitted that she has been looking to return to the US for some time.