XL to fly MIA's Planes back to UK after topping 1m sales mark in US.

Pineapple Express trailer sync for Paper Planes gives album campaign a new lease of life on both sides of the Atlantic

The sleeper hit of 2008, M.I.A.'s Paper Planes, crossed the landmark 1m sales mark in the US last week, prompting XL to use the track to reignite her album campaign in the UK.

More than six months since its initial limited release on 12-inch vinyl, Paper Planes will enjoy a full commercial release in the UK next month, with XL also poised to renew marketing activity around the album in the lead-up to Christmas as it looks to take advantage of the song's runaway success in the US.

Originally intended as a final, low-key single from M.I.A's second album Kala, Paper Planes has taken on a life of its own in the US where, fuelled by its use to soundtrack the trailer for the film Pineapple Express, it has steadily climbed the charts to a peak position of number five on the Billboard Hot 100 chart over the past five weeks.

The song has also achieved the rare feat of impacting on both top 40 mainstream and modern rock radio formats, where it is currently the number one most-requested track in the country.

"We always knew it was a hit song," says M.I.A's manager Ian Montone from Monotone Management. "It was more about finding the right, consistent impressions for the track to give it life. Paper Planes was - and continues to be - a big underground club track but had not crossed over to a mainstream audience. The movie trailer was a classic example of a tipping point, so to speak."

The sync itself was secured six months ago by M.I.A's US label Interscope, who found a fan in the film's writer and star, Seth Rogan.