Close-Up: Live Issue - Why being a shit will backfire on you in the end.

The Apprentice-style big cheese is pure TV; what gets the best out of staff, and advances you most, is respect.

The chief executive of a large marketing services company - a big cheese indeed - is on a transoceanic flight with the chairman of his global holding company: an even bigger cheese, a veritable drum.

Discussing the financial performance of his company, the chief executive starts to take the relevant document folder out of his briefcase when the chairman suddenly reaches across and snatches it out of his hand.

'What are you doing?' the infuriated chief exec fumes. 'That's mine, not yours,' the chairman snarls. 'Everything in that briefcase is mine, not yours.'

A tug-of-war over the rapidly disintegrating file escalates, along with the fury and volume of the exchanges. Shortly, the chairman leaves and spends the rest of the flight on the other side of the cabin.

There is a perception that this type of horrible, petty and childish behaviour happens all the time in the business world, especially in advertising, and TV programmes such as The Apprentice and Dragons' Den don't …