AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.

History helped shape Brewers, Miller Park contract. (Milwaukee Brewers' stadium)

The Business Journal-Milwaukee

| April 27, 1996 | Dries, Mike | COPYRIGHT 1985 Business Journal of Milwaukee, Inc. (Hide copyright information)Copyright

The partnership between Milwaukee and Miller Brewing Co. spans 141 years, going back to the day in 1855 when Frederic Miller set up his first copper kettle along what is State Street today.

So on Feb. 29, when the Milwaukee Brewers first called on Miller to talk about naming rights for a new baseball stadium, a sense of history guided the discussions.

"There always was a corporate sense that this was a special situation because of our historical ties to the city," said Miller spokesman Mike Brophy. "The goal was to do our best to keep baseball in Milwaukee."

Whether Miller will realize that goal remains to be seen, though the likelihood was enhanced considerably by its having agreed to contribute $41.2 million to the team over the next 23 years. For that, the Brewers agreed to call its new stadium Miller Park and gave the brewing company exclusive rights to beer signage in and around the ballpark.

Whether the agreement reached March 21 by Miller and the Brewers was the largest …

Related articles from newspapers, magazines, journals, and more
We'll drink to that: Miller solidifies city's heritage. (Miller Brewing Co.'s...
Magazine article from: The Business Journal-Milwaukee Kass, Mark March 28, 1997 700+ words
Rams offer naming rights first to corporate sponsors.(Brief Article)
Magazine article from: St. Louis Business Journal ANDERSON, TOM March 9, 2001 700+ words
Naming-Rights Money Becomes Part of Fight over Orlando, Fla., NBA Team's Arena.
News wire article from: The Orlando Sentinel (Orlando, FL) April 12, 2001 700+ words
Packers should pay attention to details of naming rights deal.
Magazine article from: The Business Journal-Milwaukee MILLER, BILL July 28, 2000 700+ words
Phillies consider selling naming rights of new stadium for record sum.
News wire article from: The Philadelphia Inquirer (Philadelphia, PA) June 28, 2001 700+ words
©2013 Gale, a part of Cengage Learning. All rights reserved. Contact us | Privacy policy | Terms and conditions

The AccessMyLibrary advertising network includes: womensforum.com GlamFamily