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Sky's Bruno fight ad ban 'below the belt.' (Sky Television; Frank Bruno)

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| March 14, 1996 | Dignam, Conor | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Sky Television has delivered a body blow to advertisers by declaring that the Frank Bruno and Mike Tyson fight next Sunday morning won't carry any ads.

Instead it's Sky subscribers who will foot the bill in the UK's first pa-per-view broadcast: 9.95 [pounds sterling] if paid for before midnight on Friday, 14.95 [pounds sterling] after.

For Sky the logic of not allowing ads during the broadcast is obvious. The Bruno fight should be a draw for new subscribers and anyone who signs up as a Sky customer this month will get the fight for free. But Sky's existing 4.7 million subscribers are being asked to pay, even though they may have had a dish for several years.…

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