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Businesses continue to invest heavily in information technology as a means of improving their competitive advantage. However, many IS development projects fail. Recent studies indicate that many of these problems are grounded in differences in the preception, understanding, expectations, and behavior of the participants. This article introduces a basic technique of Cultural Analysis that managers may use to identify these potential differences before they lead to problems.
Rapid developments in both hardware and software technology have led to an ever-growing adoption of information technology by US businesses. Some estimates suggest that well over 40% of business ...