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The Sunday shop window.

Music Week

| August 09, 2008 | COPYRIGHT 2008 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Last summer's Mail On Sunday Prince CD giveaway changed the rules of newspaper covermounts, opening the door for acts such as David Bowie, Paul McCartney and McFly to reap the benefits of a million-selling partnership. But how has retail and the record industry adapted to what has become an accepted and effective cog in the today's marketing strategies?

It is now more than a year since The Mail On Sunday created a schism in the music industry world by covermounting - and in the the UK's case, releasing - Prince's Planet Earth album.

On the one hand are the newspapers, magazines, promotions companies and - arguably - casual punters, happy to pick up some ...

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