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Big in Japan: a how-to guide for UK companies.
Leading figures in Japan's music industry to offer insight into exposure, live and publishing markets in Far East to delegates from BPI and UK Trade & Investment
The British Embassy in Tokyo today (Monday) opens its doors to representatives from 24 British music companies looking to gain an insight into the world's second biggest music market.
The fifth BPI/UK Trade & Investment trade mission to Tokyo will see two dozen UK delegates attend a series of presentations from leading figures in the Japanese market, with topics ranging from digital marketing to publishing, from the live sector to getting radio play.
It will be the first mission to be led by BPI director of international events and member services Julian Wall, whose aim has been to balance the input of both major and independent Japanese organisations throughout the three-day conference.
Among those on hand to reveal the intricacies of the Japanese music business will be Universal International managing director Kimitaka Kato, Sony Music Publishing (Japan) president Ken Ohtake, Creativeman Productions president Naoki Shimizu, who will discuss the art of concert promotions in the territory, and leading independents such as Hostess Entertainment; the current Japanese distributor for UK artists including Radiohead, Arctic Monkeys and The Last Shadow Puppets.
Ohtake, whose presentation will offer an insight into how to secure a publishing deal in the territory, emphasises the fact that the Japanese market is distinct from many others and says he hopes his speech will offer encouragement to those looking to gain a foothold.
With a population of approximately 127.3m and physical recorded music sales in 2007 generating $2,942.20m (#1,487.58m), according to IFPI figures, the Japanese market has long been on the hit list of ambitious UK music operators.
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