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A HOME FIT FOR A LEGEND; FINALLY, HARLEY HAS A MUSEUM IT CAN CALL ITS OWN.
Byline: ROGER HART
Harley-Davidson has been producing motorcycles and three-wheelers for 105 years, but until July 12, the iconic American brand never had a museum it could call its own. The more-than-acentury wait was well worth it.
On a 20-acre downtown brownfield site along the Menominee River in the company's hometown of Milwaukee, Harley-Davidson has built a fitting tribute to the legend that is Harley motorcycles.
Pentagram architects of New York City, led by James Biber, worked with Harley officialsincluding Willie G. Davidson, senior vice president and chief styling officerto construct one of America's great museums. Biber spent four years on the project and became a Harley rider so he could understand the brand and its followers.
The 130,000-square-foot complex spread over three buildings houses the company's archives, a retail shop with two restaurants and the museum itself. The project reportedly cost $75 million.
The exposed steel structure of the building represents the steel frame of Harley motorcycles, and the brick is symbolic of their strength. Many exterior walls are glass, allowing visitors to look beyond the motorcycle displays to see outside, including the motorcycles ridden to the museum by visitors, plus the downtown buildings rising in the distance. Computer-controlled blinds on the windows make sure not too much sunlight reaches the historic displays inside.
The buildings sit in a nicely landscaped area that looks like an urban park. The relaxing atmosphere was designed to offer cyclists a respite from a long, hard ride. The site is large enough to host large-scale motorcycle rallies.
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