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A New Cultural Chernobyl.(Periscope; Wide World Of Sports)(ultimate fighting championship)(Brief article)

Newsweek International

| August 11, 2008 | Sparks, John | COPYRIGHT 2008 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: John Sparks

European intellectuals who make a living attacking American cultural invaders, from McDonald's to Disney and the NBA, now have a new target. Zuffa International of Las Vegas has picked the Continent as a key growth market for it's Ultimate Fighting Championship. The UFC and its sibling Extreme Cage Fighting feature tattooed gladiators with noms de brawl like "The Crippler" and "Rampage." They work with thin gloves inside octagonal cages that have been likened to cockfighting pits, and routinely draw real blood. Since emerging in America in the early 1990s, these mixed-martial-arts contests have moved from the trash-sport periphery to cable TV and, lately, ...

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