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With legiters spending a lot of time trying to crack the code of viral Internet marketing, a small-scale meta-tuner, "[title of show]" (yes, that really is the title), has parlayed its online presence into a real-world Rialto run.
"[show]," which opened on Broadway July 17, is one of the first to seal a Broadway deal partly by cultivating an Internet fanbase.
Those fans, kept up-to-date on the show's journey to the Lyceum Theater through a series of YouTube segments created over the last year called "The [title of show] Show," became a helpful tool for attracting support in the industry.
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