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Name: Lisa Thomas Job: Chief executive, Lida Professional mission: Do it well, or don't do it Personal mantra: It's all in the timing
5.23am Milo finally awakes. He's far too nonchalant about what is a key performance indicator in my book.
7.00am Text Zac and Darcey (other two kids, at boarding school) to check they're up. No response.
7.15am On District Line, reading Metro. I despair at London's free papers; they're turning our brains to mush. Compose e-mail complaint to Northcliffe Newspapers.
7.45am Caffe Nero. No word from Northcliffe. No response from Zac and Darcey either. Compose e-mail to their headmaster.
8.00am Survey desk, prioritise paperwork and set corresponding alarms on BlackBerry. Call PA Kate and ask her to synchronise watches. Am sure she looks at me strangely. Note this down on BlackBerry. No word from Z and D's headmaster.
9.15am Meeting with Sportingbet and engagement architects to discuss user journeys. BlackBerry beeps but have allocated 9.39am to check it, so ignore.