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The Work: New campaigns - UK.(CHI & Partners)(briefs)
ASDA - BACK TO SCHOOL CREDITS Project: Back to school Clients: Sonia Whiteley-Guest, head of marketing, Aisha Jakhura, external marketing, Asda Brief: Demonstrate that George's new schoolwear range combines fantastic quality with great value for money Creative agency: Fallon Writer: Oksana Valentelis Art director: Magda Gosek Planner: Stephanie Newman Media agency: Carat Media planner: Helen Curtin Production company: Tomboy Films Director: Shane Meadows Editor: Richard Graham Post-production: The Mill Audio Post-production: Grand Central Exposure: UK TV, press
Shane Meadows has directed the latest spot for Asda, promoting its new 'Back to school' range ...
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