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The World: Amsterdam - W&K takes pounds 18m Pirelli account from Burnett.(Wieden & Kennedy Amsterdam)(Brief article)
Wieden & Kennedy Amsterdam has won the global ad account for the tyre manufacturer Pirelli without a pitch, replacing the incumbent, Leo Burnett.
W&K said it was appointed on the strength of chemistry and ideas sessions and will be responsible for the creation and development of the new Pirelli global campaign.
The agency said that winning the ...
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