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The Week: Advertising news - Snickers 'gay' ad pulled.(Brief article)

Campaign

| August 01, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Mars has withdrawn its latest UK TV ad for Snickers, featuring Mr T, after complaints that it was offensive to gay people.

The ad features a speed walker, who faces a hail of Snickers fired by the former A-Team actor. The decision to withdraw the ad was welcomed by the Human Rights Campaign Foundation, which had complained to the company about the spot. ...

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