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Once or twice towards the end of Winston Fletcher's new book Powers of Persuasion (OUP), I felt like a cancer patient who has just emerged from a session in a dollars 30 million PET scanner to be told he is suffering from bad humours and a choleric temper and should eat the gall bladders of finches at full moon, followed by an intense session of cupping.
Do go and buy this book. You'll enjoy it, and it's important to read it But just occasionally the author's diagnosis and treatment don't quite live up to the depth of knowledge.
Page 253, for instance, where Mr Fletcher blames the decline in British creativity on the conflict between old and new media, is strange and horribly simplistic.
Anything else? Fletcher patently ...