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The Week: ITV commits programming to pounds 200m anti-obesity drive.(Brief article)
ITV is planning to run a series of programmes, including a Children in Need-style fundraiser, to promote healthy lifestyles, as part of the Government and industry's pounds 200 million anti-obesity offensive in the run-up to the London 2012 Olympics.
Rupert Howell, the managing director, ITV brand and commercial, said programmes would include a series screened in the new year, aimed at people who want to lose weight. If successful, the initiative could run as an annual event beyond ...
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