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MPG lands pounds 2m Wrangler media planning and buying.(Brief article)
Wrangler, the jeans brand owned by VF Corp, has appointed MPG to handle its pounds 2 million UK media planning and buying account.
The agency was appointed after a pitch process. Wrangler's previous agency was Mediaedge:cia.
MPG has been appointed ahead of advertising activity, around a press campaign, which is set to break in the UK to support the brand. The French creative agency Fred Farid Lambert has developed creative work using the line: 'We are animals.'
Wrangler, which did not advertise in the UK last year, is looking to raise awareness of its Flare fashion ...
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