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Sony Centres in pounds 4m creative review.(Brief article)
Sony Centres, the official retailer that trades under the Sony brand, has called a review of its pounds 4 million advertising arrangements.
The pitch, which is being handled by the AAR, is at the chemistry meetings stage. It is not known whether the incumbent, WAA, will repitch.
WAA's last Sony campaign featured Fifth Gear's Vicky Butler-Henderson endorsing its home electricals range. The agency, based in Sutton Coldfield, has created 13 campaigns during its tenure.
It is understood that Sony Centre's below-the-line account, handled by WWAV Rapp Collins, is ...
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